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Washington and Lee University

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Apply for wluSocial

wluSocial seeks students who are strong communicators, involved in the W&L community, and passionate about using social media to both advance the goals and reputation of Washington and Lee and provide valuable and timely information to our fans and followers.

This is a paid position. Students who are accepted are expected to work approximately 5-10 hours per week while the University is in session. At least 2 hours of work each week will take place in the Communications Office in downtown Lexington. Schedules are flexible, but attendance at a weekly team meeting is required.

If you are eligible for campus employment through the Financial Aid office (work study), please let us know on your application. While wluSocial accepts applications from all students, regardless of work study eligibility, work study students who are accepted into wluSocial and have not already received an assignment may be able to use their work study hours for this position.

Required Qualifications:

  • Strong written and oral communication skills
  • Attention to detail
  • Maturity to interact effectively with alumni and administrators and as a member of a team.
  • Sound judgment to determine what types of content to promote through social channels
  • Reliability
  • Initiative
  • Creativity
  • Understanding of how social media communities operate in a business/organizational context
  • In-depth knowledge of W&L as an institution
  • Sophomore, junior or senior status

Preferred Qualifications:

  • Prior experience representing an organization/brand on social media
  • Coursework related to marketing, public relations or digital reporting

To Apply:

Please answer the following questions and email them, along with your resume, to

  1. Why are you interested in joining W&L's social media team?
  2. What is your favorite thing our team has done so far?
  3. What do you think of wluSocial's social media presence right now? Evaluate strengths and weaknesses of our various platforms.
  4. What type of experience have you had with social media personally and professionally? On which platforms are you active? (Please include links to relevant accounts or blogs.)
  5. What areas of academic, campus or community life would you be interested in promoting through social media?
  6. Are there perceptions or stereotypes about W&L that you would like to help dispel?
  7. How will your perspective on wluSocial enhance the overall reputation of the University?
  8. What experience do you have working on a team?
  9. In what areas of social media are you interested in improving?
  10. What is the value of social media in modern communication? In your opinion, what are some brands or organizations that are using social media well?
  11. Are you going abroad this spring term or during any part of next year?
  12. Are you eligible for the W&L work study program? (Not required to apply)

Next Steps:

  • Semifinalists for the wluSocial team will be notified by email and asked to writing/creativity exercise during the first week of Spring Term. 
  • Finalists will be selected to interview members of the Web Communications and wluSocial staff by the end of Spring Term.