Lexington, Virginia • October 2, 2009
Erich Wasserman, co-founder and vice-president of MediaMath, will discuss the technology and business that is transforming the online world in a talk at Washington and Lee University on Monday, Oct. 12, at 5 p.m. in Huntley Hall, room 327.
Wasserman's talk is titled "Inside Internet Advertising" and will explore online advertising technology and solutions for top tier advertising agencies and their brands.
The presentation is free and open to the public.
The discussion will offer an insight into work in new media and its importance in the business world. This cutting-edge information would be valuable to many professionals, specifically those in the schools of Journalism and Mass Communications and Commerce.
Wasserman leads the sales and account teams at MathMedia, a New York online advertising technology and solutions provider. MediaMath offers a partnership with its clients that delivers reach and performance through one relationship: the efficiency of search with the creative and branding impact of display. Wasserman shows clients how MediaMath provides significant returns through proprietary bid management solutions and helps draft programs to drive clients' business goals.
An avid activist, Wasserman worked at the Foundation for Individual Rights in Education, a national civil liberties organization, as executive director. He later co-founded Hope For Vision, an organization devoted to finding treatments and cures to blinding eye diseases.
Prior to founding MediaMath, Erich transitioned into online advertising technology as an executive director of media solutions at [x+1], a segment of the company Media+1, which still thrives today.
Wasserman earned a bachelor's degree from the University of Virginia. His father, Professor Ed Wasserman, is the Knight Professor of Journalism Ethics at W&L.